Sunday, 29 November 2015
Online Business Opportunities - Beginning An Online Business
Online Company Opportunities - Begin An Online Business
7 Types of Content People Crave on Facebook (Use this to your advantage)
Recently, Facebook surpassed over 1 billion people using their platform daily.
1 billion!
If that doesn’t tell you how huge they are, I don’t know what will. It’s a great platform with huge potential today, and one that will only get bigger tomorrow.
Here’s the problem, though. If your content doesn’t resonate with your audience, they’ll simply ignore it. This leads to a drop in engagement and reach in general, and you start to doubt it’s effectiveness.
Ouch! But when you think about it, wouldn’t this makes perfect sense? Why should Facebook show your content if your audience is ignoring it?
What can you do? You need to post content that people are craving to consume.
In my opinion, we should be posting these types of content on Facebook.
1. The Personal
The personal posts are those that show more about who you are and your business is what people want.
Using Facebook for so many years, I can tell you that some of the pages that I’m most engaged with resonates with me on a personal level.
These pages stood out because they showed a more human side of their business compared to their competitors who only share promotional posts. You should show your human side to be relevant to your audience.
Post a photo of the people in your office. Heck, post photos your pet chilling in your office even.
Here’s a great example from Quest Nutrition. I love the personal stories they share on their page.
2. The Engagement
These are posts that allow people to easily participate in. Think about posts like:
- Choose this or that?
- What do you think about…?
- Would you rather?
- Fill in the blanks
I’m pretty sure you’ve seen posts with a question mark at the end of them. I’m sure you were like many others and you just had to engage with the post to either answer it or ask your friends for the answer.
These type of posts work because we’re all curious beings, we want to contribute, and we want to know what other people think.
3. The Story
When I think of stories, the page that comes off the top of my head is Humans of New York. Hands down, it’s one of my favorite Facebook pages.
The reason I enjoy their page is that I love to read stories of other people. That is because many of them resonate with me on a personal level. I’m not the only one. Look at how engaging their posts are
I resonate with stories that show a situation where that ‘David’ actually defeated ‘Goliath’. As an entrepreneur we sometimes feel like the odds are against me.
4. The Motivational
In short, the motivational posts are quotes and stories that inspire us. When I read these type of posts, it inspired me to carry on forward. Sometimes I even share their stories with my friends and family too. People love sharing these type of posts because it helps them, and they too want to inspire others.
If you don’t know where to find them, Post Planner’s viral photos allows you to find content such as these that you can use on your Facebook page.
Here’s an example
5. The Video
Remember the weight-loss video I mentioned earlier? That’s just one of the many videos you can watch on Facebook today.
According to Facebook, there are over 8 billion videos watched on Facebook daily. That is a whopping amount. I’m pretty addicted to them myself.
I’m not the only one as well. I can see many of my friends sharing these videos on a daily basis. On average, 3 out of 10 posts in my newsfeed are in the form of videos. If that doesn’t tell you the potential, I don’t know what will.
You too can create videos and share it with your audience.
6. The Humor
We’ve all heard the quote ‘laughter is the best medicine.’ On Facebook, laughter is the drug that gets you a lot of shares. A lot!
The humor content has to be one of the best types of content to share. It’s
a great way to entertain people, build new fans and earn the engagement that you deserve. Just look at your timeline and you’re bound to find something people find funny and have shared. I love Kim Garst‘s posts.
7. The Purpose
These are content that helps your audience make decisions on a personal or business level. In short, it adds value by educating them and is one of the most important 3Ps of Facebook marketing.
When you’re adding value, people will trust the content that you share in the future. I call this the ‘share’ message rather than ‘push’. What this means is you’re slowly sharing tips to educate people, give them more information and then make the sale. You’re basically training them to get ready to purchase from you.
This is one of the most important. This is what Social Media Examiner does really well.
So what can you do with all these?
I would recommend you create your checklist to post content that your audience is craving for.
Take some time, get your team together and work through this list. Once you’ve done that, create a content calendar or an editorial calendar to post them on a regular basis.
What do you think? Do consider leaving a comment.
Aaron is the Grand Master of Customer Delight at Post Planner, a content discovery and scheduling platform. Learn how you can easily discover visual content here.
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7 Types of Content People Crave on Facebook (Use this to your advantage)
Help! My Boss Is a Millennial (and I’m not)
Guest post by Liza Benison (#StartupMom), a non-millennial’s take on the millennial mindset
I’m not your typical start-up employee. I’m 37 with two young kids, and I still have an iPhone 5. My idea of a wild night is staying up till 11pm to watch The Voice.
My boss, the CEO and co-founder of our start-up, is 26. Constantly on the go, Jayne Ronayne can talk, type, text, walk and drink coffee at the same time. She is at some networking event or another most nights of the week, and wears Chuck Taylor high-tops to the office. She is, undeniably, a millennial.
It’s been said that millennials are narcissists. My first six months on the job, I was trying to keep Jayne’s pace and win the elusive “mom of the year award,” and it was taking its toll. At a particularly weak moment, I asked Jayne if I could work part-time. While I’m pretty sure she thinks “part-time” means working full-time with the kids at home, she is empathetic and flexible. That said, she expects her team to put the company’s needs at a very close second to our families’. This is less about narcissism as it is a fervent commitment to our success.
It’s been said that millennials are entitled. Jayne will contact anyone, anywhere, of any rank, and expect to get a response. But this is less out of a sense of entitlement as it is straight up tenacity. As a female founder, she knows she might have to work twice as hard to prove herself. She expects to do well in life, but only by earning it. It is this doggedness that has led her to be named one of Ireland’s Top 30 under 30 and our company to be chosen as one of the world’s top 25 startups in the Extreme Tech Challenge. Before meeting Jayne, I was content with contentedness. The millennial drive is contagious, and I’ll never again settle for mediocrity.
It’s been said that millennials are impulsive. This is a refreshing change from my previous life in academia, where a decision to change the status quo could easily take six months. Jayne moves quickly, but thoughtfully. While we try to make most decisions in front of a white board, we often resort to email or Slack or Skype. If you’re not “on call” and constantly connected, you might miss the opportunity to weigh in. We are all constantly connected, and we’re okay with that.
It’s been said that millennials are disloyal. Jayne makes decisions that are best for the company, not necessarily herself. Sometimes this means making changes, hiring or otherwise, that are hard to swallow. While I’m used to stability and predictability, Jayne is constantly evaluating whether team members and processes are the right fit at the right time and, if not, is comfortable letting go. She considers it in no one’s best interest to draw out an inevitable mismatch.
It’s been said that millennials are cheap. Sure, I was frustrated when it took me almost a year to get my own laptop and I have to pay my own health insurance, but last time I checked, a slow burn rate was a good thing. Let’s call it frugal.
Next year, more than 3.6 million baby boomers are set to retire and more than one-fourth of millennial workers will become managers. The characteristics commonly used to depict this up-and-coming generation might be less misconceptions than misinterpretations. If positioned correctly, these traits can translate into incredibly adept, impassioned and courageous leaders from whom we all––millennials or not––have a lot to learn.
About the author: Liza Bennigson is the Director of Business Development at KonnectAgain, an emerging alumni engagement software for corporations and universities. She enjoys writing, running, travel and dance parties with her kids.
Help! My Boss Is a Millennial (and I’m not)
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