Liftoff Measures Gender’s Effect on App Engagement [Infographic]

Share this post and help spread the love! Liftoff, a mobile app marketing and retargeting platform, has released its Q1 2015 Liftoff Mobile App Engagement Index, measuring the role gender plays in the engagement of mobile app users. The data measured the cost-per-action and conversion rates across 22.5 million app installs and 550 million post-install...