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Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines.
According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post.
Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange.
Duncan Hines is Facebook’s Top CPG Brand (Infographic)
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