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Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options.
Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including:
- Websites and web addresses
- New events such as search and add to wish list
- Total traffic
- Events tracking
- The ability to share custom audience pixels with other ad accounts via Business Manager
New documentation is available here.
Advertisers: What are your initial thoughts on this update?
Facebook Updates Custom Audience Pixel: More Data
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