3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager

One of my passions is helping people start a part time business as a social media manager.  Because that's how I started and I think it can be such a great way for moms (or dads) to stay home with their kids and provide some extra income to the family.

On our recent #SocialTalkLIVE video we talked about some of the keys to starting a part time business as a social media manager or consultant and working out of the home.  It's a challenge sometimes!

If you are not familiar with our SocialTalkLIVE show, we like to have a little fun.  It's Friday afternoon and we wear hats and wigs and get a little silly while talking about serious topics.

This week I was calling in from my family's house in Chicago and luckily I was able to borrow one of my mom's wigs – so now you know where I got it from.

Here are the major points we covered.

Tip #1 Understand your schedule and create your boundaries

When you have children at home and you are trying to work on the side, it's challenging.  I know when my kids were small, I only had nap times and some odd moments here and there to get things done.

So there was a lot of evening work and when I did have time, I had to be extremely focused at what I did.

A calendar management system helps.  Schedule your time and don't get distracted with other issues that crop up.  Also use good tools to help you save time.

Phyllis has a great system around using your Google Calendar to really focus your time called Timebliss.me.

Obviously when you are starting out part time, you can't get quite as much into your day.  But making your kids a priority first helps you focus on your own priorities later when you need to get things done.  I share a few stories about that in the video recording.

 

Tip #2 Figure out your niche and work in your passion!

When you niche you will naturally attract new clients.  We talked about 3 ways to niche:

• Industry – health care, authors, restaurants, etc.


• Platform – Facebook, Twitter, Pinterest, etc.


• Skill – social ads, image creation, blogging, analytics

One of our students from Social Media Manager School, Janet Kennedy, has done a great job niching into the Health Care business and focusing on social media.  She started her business part time and it has grown tremendously with a new podcast Get Social Health and she has become a real go-to expert in her field.

 

Tip #3 Work with people you love – especially since you have limited time!

Make sure you are working with the right customers who respect and appreciate what you do.  It's important to find the right clients as a social media manager since you have limited time.

If a client isn't a right fit for you, it's ok to say so.

We live in an exciting time.  We can create a business that fits our schedule, working from home, and being with our kids!  I wrote a post about why I do what I do – even with the late nights, some guilt, and some frustration – it's totally worth it.

 

 

Social Media Manager School is OPEN until April 14th!

And if you are looking for a great place to learn how to be a social media manager I highly recommend our online course that is now open until April 14th.  We open up the school twice a year and it's one of the best places on the planet to grow, start a business, and be with a fabulous group of 1000 other people doing the same thing.

Get all the details here:  http://ift.tt/WtCopL

A group of us at Social Media Marketing World 15

The post 3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager appeared first on Andrea Vahl.

from Andrea Vahl http://ift.tt/1VVIFFU

rgh–

Make Money Online posting articles, videos like this
3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager

Watch a stop motion video made entirely in Snapchat

---

MysteryGuitarMan decided to make a stop motion video. Sounds pretty standard. Oh. You want to know the catch? MysteryGuitarMan filmed his crazy clip entirely in Snapchat.

The video description explains that creating the video only required three components: “some fruits, Snapchat, and a LOT of free time.” Unfortunately, I only have the first one, and even if I were to get back on Snapchat, I seriously doubt I'll ever have enough of the third component.

But it's the catchy music that particularly draws me in, almost to the point that I wish this was a real game I could play on my phone:

The vertical video is really my only complaint, though I'm told that this is just the way Snapchat is. It turns out you can film and send horizontal videos in the app, but no one does this.

Also, Snapchat doesn't have any built-in games. If this doesn't inspire the team, I'm not sure what will.

---

More: Breaking news from Microsoft's biggest event of the year.

 

Watch a stop motion video made entirely in Snapchat

from Social – VentureBeat http://ift.tt/1X1czXF

via

rgh–

Watch a stop motion video made entirely in Snapchat

---

MysteryGuitarMan decided to make a stop motion video. Sounds pretty standard. Oh. You want to know the catch? MysteryGuitarMan filmed his crazy clip entirely in Snapchat.

The video description explains that creating the video only required three components: “some fruits, Snapchat, and a LOT of free time.” Unfortunately, I only have the first one, and even if I were to get back on Snapchat, I seriously doubt I'll ever have enough of the third component.

But it's the catchy music that particularly draws me in, almost to the point that I wish this was a real game I could play on my phone:

The vertical video is really my only complaint, though I'm told that this is just the way Snapchat is. It turns out you can film and send horizontal videos in the app, but no one does this.

Also, Snapchat doesn't have any built-in games. If this doesn't inspire the team, I'm not sure what will.

---

More: Breaking news from Microsoft's biggest event of the year.

 

Watch a stop motion video made entirely in Snapchat

from Social – VentureBeat http://ift.tt/1X1czXF

via

rgh–

How B2B brands perform on social (spoiler: better than you think)

In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).

All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging.

Things have changed a bit recently of course. One only has to look at giants like GE or Maersk to see incredible work, but just in case, how about a few stats to clear things up once and for all?

TrackMaven has compiled an overview of content from 300+ B2B brands across Twitter, Facebook, LinkedIn, Instagram and Pinterest to see which verticals were performing well. 508,060 social media posts and more than 100 million interactions make for some fascinating insights…

Firstly, the old adage about B2B needing to stick to LinkedIn can be put to bed. B2B brands on Instagram saw engagement levels more than 20 times higher than on LinkedIn, with median engagement rates (defined as “Interactions per post, per 1,000 followers) at 22.53 on Instagram, compared to just 1.09 on LinkedIn (Twitter bought up the rear, with an engagement rate of just 0.86).

With that said, the hierarchy of familiarity clearly plays a part here, as B2B brands had an average of 109,000 followers on LinkedIn, almost 36 times more than Instagram, with just 3,000.

Engagement rates vary wildly by sector and platform:

Of course, these topline figures don't take into account the type of content being shared by different sectors. the aerospace and defense industry performs incredibly well on Instagram, with an average engagement rate of 29.10.

Because, well, this looks amazing:

Over on Twitter, it's an entirely different story. Engagement rates for the same industry are just 0.54. There are two obvious reasons for this: Firstly, Aerospace news tends to surface on Twitter, so rather than images of jets launching missiles, you get press releases informing you of… less interesting developments.

The other reason may be the nature of the platforms themselves. Twitter's most engaged users are usually part of small niche communities, whereas it's larger user groups are less engaged with brand updates. A digression, but an important one.

While overall follower numbers don't tell us a huge amount, the rate of growth from different industries is more illuminating:

Comparatively 'new' industries like Biotech are flying ahead, with small but very engaged followers. Similarly there's an interesting split between 'Professional Services' and 'Financial Services'. The former has a huge audience but they are less likely to engage.

In the past I've experienced engagement as sluggish in this sector partly due to a glut of lightweight content that is often hidden behind registration walls, but also because regulation has discouraged individuals from sharing information without consent.

This should of course, also be true of finance, but it's inherent newsworthiness, combined with a love of data viz and stats (not to mention the rise of the Fintech sector) seems to have overridden this, driving average annual growth of 81.77%.

Overall, finance, biotech and engineering saw the best performance, with consistently high engagement across channels. This is of interest as it indicates a dedication to content marketing and (hopefully) some awareness of extended attribution models – it is after all, rather difficult to sell complex financial products in 140 characters.

The results also show the importance of relevance by channel. Software brands have seen phenomenal growth (an 82% average increase) but very low engagement, possibly indicating an over-reliance on glossy product photography and traditional PR techniques that don't engage users.

Overall these figures show that there is a place for B2B on newer, more visual channels and it's a mistake to assume that you are dealing in 'boring' content that won't appeal to users on those channels.

How B2B brands perform on social (spoiler: better than you think)

from Social – Search Engine Watch http://ift.tt/1Vao14q

via
rgh–

3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager

One of my passions is helping people start a part time business as a social media manager.  Because that's how I started and I think it can be such a great way for moms (or dads) to stay home with their kids and provide some extra income to the family.

On our recent #SocialTalkLIVE video we talked about some of the keys to starting a part time business as a social media manager or consultant and working out of the home.  It's a challenge sometimes!

If you are not familiar with our SocialTalkLIVE show, we like to have a little fun.  It's Friday afternoon and we wear hats and wigs and get a little silly while talking about serious topics.

This week I was calling in from my family's house in Chicago and luckily I was able to borrow one of my mom's wigs – so now you know where I got it from.

Here are the major points we covered.

Tip #1 Understand your schedule and create your boundaries

When you have children at home and you are trying to work on the side, it's challenging.  I know when my kids were small, I only had nap times and some odd moments here and there to get things done.

So there was a lot of evening work and when I did have time, I had to be extremely focused at what I did.

A calendar management system helps.  Schedule your time and don't get distracted with other issues that crop up.  Also use good tools to help you save time.

Phyllis has a great system around using your Google Calendar to really focus your time called Timebliss.me.

Obviously when you are starting out part time, you can't get quite as much into your day.  But making your kids a priority first helps you focus on your own priorities later when you need to get things done.  I share a few stories about that in the video recording.

 

Tip #2 Figure out your niche and work in your passion!

When you niche you will naturally attract new clients.  We talked about 3 ways to niche:

• Industry – health care, authors, restaurants, etc.


• Platform – Facebook, Twitter, Pinterest, etc.


• Skill – social ads, image creation, blogging, analytics

One of our students from Social Media Manager School, Janet Kennedy, has done a great job niching into the Health Care business and focusing on social media.  She started her business part time and it has grown tremendously with a new podcast Get Social Health and she has become a real go-to expert in her field.

 

Tip #3 Work with people you love – especially since you have limited time!

Make sure you are working with the right customers who respect and appreciate what you do.  It's important to find the right clients as a social media manager since you have limited time.

If a client isn't a right fit for you, it's ok to say so.

We live in an exciting time.  We can create a business that fits our schedule, working from home, and being with our kids!  I wrote a post about why I do what I do – even with the late nights, some guilt, and some frustration – it's totally worth it.

 

 

Social Media Manager School is OPEN until April 14th!

And if you are looking for a great place to learn how to be a social media manager I highly recommend our online course that is now open until April 14th.  We open up the school twice a year and it's one of the best places on the planet to grow, start a business, and be with a fabulous group of 1000 other people doing the same thing.

Get all the details here:  http://ift.tt/WtCopL

A group of us at Social Media Marketing World 15

The post 3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager appeared first on Andrea Vahl.

from Andrea Vahl http://ift.tt/1VVIFFU

rgh–

Make Money Online posting articles, videos like this
3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager

Watch a stop motion video made entirely in Snapchat

---

MysteryGuitarMan decided to make a stop motion video. Sounds pretty standard. Oh. You want to know the catch? MysteryGuitarMan filmed his crazy clip entirely in Snapchat.

The video description explains that creating the video only required three components: “some fruits, Snapchat, and a LOT of free time.” Unfortunately, I only have the first one, and even if I were to get back on Snapchat, I seriously doubt I'll ever have enough of the third component.

But it's the catchy music that particularly draws me in, almost to the point that I wish this was a real game I could play on my phone:

The vertical video is really my only complaint, though I'm told that this is just the way Snapchat is. It turns out you can film and send horizontal videos in the app, but no one does this.

Also, Snapchat doesn't have any built-in games. If this doesn't inspire the team, I'm not sure what will.

---

More: Breaking news from Microsoft's biggest event of the year.

 

Watch a stop motion video made entirely in Snapchat

from Social – VentureBeat http://ift.tt/1X1czXF

via

rgh–

Watch a stop motion video made entirely in Snapchat

---

MysteryGuitarMan decided to make a stop motion video. Sounds pretty standard. Oh. You want to know the catch? MysteryGuitarMan filmed his crazy clip entirely in Snapchat.

The video description explains that creating the video only required three components: “some fruits, Snapchat, and a LOT of free time.” Unfortunately, I only have the first one, and even if I were to get back on Snapchat, I seriously doubt I'll ever have enough of the third component.

But it's the catchy music that particularly draws me in, almost to the point that I wish this was a real game I could play on my phone:

The vertical video is really my only complaint, though I'm told that this is just the way Snapchat is. It turns out you can film and send horizontal videos in the app, but no one does this.

Also, Snapchat doesn't have any built-in games. If this doesn't inspire the team, I'm not sure what will.

---

More: Breaking news from Microsoft's biggest event of the year.

 

Watch a stop motion video made entirely in Snapchat

from Social – VentureBeat http://ift.tt/1X1czXF

via

rgh–

How B2B brands perform on social (spoiler: better than you think)

In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).

All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging.

Things have changed a bit recently of course. One only has to look at giants like GE or Maersk to see incredible work, but just in case, how about a few stats to clear things up once and for all?

TrackMaven has compiled an overview of content from 300+ B2B brands across Twitter, Facebook, LinkedIn, Instagram and Pinterest to see which verticals were performing well. 508,060 social media posts and more than 100 million interactions make for some fascinating insights…

Firstly, the old adage about B2B needing to stick to LinkedIn can be put to bed. B2B brands on Instagram saw engagement levels more than 20 times higher than on LinkedIn, with median engagement rates (defined as “Interactions per post, per 1,000 followers) at 22.53 on Instagram, compared to just 1.09 on LinkedIn (Twitter bought up the rear, with an engagement rate of just 0.86).

With that said, the hierarchy of familiarity clearly plays a part here, as B2B brands had an average of 109,000 followers on LinkedIn, almost 36 times more than Instagram, with just 3,000.

Engagement rates vary wildly by sector and platform:

Of course, these topline figures don't take into account the type of content being shared by different sectors. the aerospace and defense industry performs incredibly well on Instagram, with an average engagement rate of 29.10.

Because, well, this looks amazing:

Over on Twitter, it's an entirely different story. Engagement rates for the same industry are just 0.54. There are two obvious reasons for this: Firstly, Aerospace news tends to surface on Twitter, so rather than images of jets launching missiles, you get press releases informing you of… less interesting developments.

The other reason may be the nature of the platforms themselves. Twitter's most engaged users are usually part of small niche communities, whereas it's larger user groups are less engaged with brand updates. A digression, but an important one.

While overall follower numbers don't tell us a huge amount, the rate of growth from different industries is more illuminating:

Comparatively 'new' industries like Biotech are flying ahead, with small but very engaged followers. Similarly there's an interesting split between 'Professional Services' and 'Financial Services'. The former has a huge audience but they are less likely to engage.

In the past I've experienced engagement as sluggish in this sector partly due to a glut of lightweight content that is often hidden behind registration walls, but also because regulation has discouraged individuals from sharing information without consent.

This should of course, also be true of finance, but it's inherent newsworthiness, combined with a love of data viz and stats (not to mention the rise of the Fintech sector) seems to have overridden this, driving average annual growth of 81.77%.

Overall, finance, biotech and engineering saw the best performance, with consistently high engagement across channels. This is of interest as it indicates a dedication to content marketing and (hopefully) some awareness of extended attribution models – it is after all, rather difficult to sell complex financial products in 140 characters.

The results also show the importance of relevance by channel. Software brands have seen phenomenal growth (an 82% average increase) but very low engagement, possibly indicating an over-reliance on glossy product photography and traditional PR techniques that don't engage users.

Overall these figures show that there is a place for B2B on newer, more visual channels and it's a mistake to assume that you are dealing in 'boring' content that won't appeal to users on those channels.

How B2B brands perform on social (spoiler: better than you think)

from Social – Search Engine Watch http://ift.tt/1Vao14q

via
rgh–

Windows 10 Getting Universal Apps for Facebook, Messenger, Instagram

Microsoft's Windows 10 operating system will soon boast universal applications for Facebook, Messenger and Instagram.

VentureBeat reported that Microsoft made the announcement at its Build 2016 conference in San Francisco, adding that the social network will also extend Facebook Audience Network and its app install software-development kit to Windows platform developers.

According to VentureBeat, a listing for a Windows 10 version of Messenger appeared in the Microsoft Store earlier this month, saying that the app could be downloaded “soon.”

Windows 10 users: What are your thoughts on this news?

Windows 10 Getting Universal Apps for Facebook, Messenger, Instagram

from SocialTimes http://ift.tt/1RK1J79

via
rgh–

Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis

by Steven Cook, CMO.com

Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group's principal analyst?

Here are some of Solis's key points from Tuesday's session.

Definition of a great CX: “We live in a tremendous time and a new era of business in which your brand is defined by those who experience it. I've been studying what 'experience' means the past several years. A great experience is something that you feel, sense, crave, and share as a human and causes you to do something. In our connected society, if an experience isn't shared, it didn't happen. Experience can be brand, product, service–it is everything. But, today, we generally operate with experiences happening disparately throughout the organization, and we are measuring them disparately. Experience only counts when it is whole–when it is one thing.”

Be honest: “Ask yourself these questions. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And without defining experiences, brands become victims to whatever people feel and share.”

CX math: “X, or experience, is the sum of all engagements and memorable moments a customer has at every encounter with your brand–all day, every day–during the entire customer lifecycle. With the rise of the digital transformation, there is an opportunity to realign, or make new investments in technology and business models, to more effectively engage digital consumers and create new value at every touch point in the customer journey.”

Me, me, me: “Customers today are 'accidental narcissists.' Think about just about any tech or app today–whether it is Uber, Tinder, Instacart, Gilt–every bit of tech reminds you that you are at the center of the universe. I've studied patience levels of Uber users. If the car is over four minutes away, they have lost patience. We want things now. Every new app, like Snapchat, shortens attention spans and reprograms expectations. These are the new standards and customer expectations on how they want to engage with brands now, regardless of what business you are in. This is who your customer is becoming. This is who your employees are becoming.”

Gen C: “This change is not just about younger people. I've done research and concluded that there is a new generation of people I call 'Generation C,' 'C' standing for 'connected.' They are not grouped by age or any demographic. They are grouped by lifestyle. I found that 55-year-olds who live a hectic, digital lifestyle and are very active on their smartphones, tablets, social media, and apps were making similar decision patterns as a 25-year-old. We look at our smartphones 1,500 times a week, on average, which adds up to 177 minutes every day. It is a lifestyle demographic. So your customers are rewiring every single day and reprogramming their expectations every day.”

Disrupt yourself: “Tomorrow is an entirely new game. Disruption is a gift either given to you or by you. This is the time to think about how to disrupt yourself. What does that look like? Who are our competitors? Is it the companies that we look at every day and measure ourselves against, or is it brands who are really engaging people the way we want our customers to engage with us? What can we learn from them? What would my digital customer do, and how is it different than what I have in place today? How is it different than how I think today?”

Mobile matters: “Create experiences that talk to and through all of the people with their smartphones. If you can design a shareable and meaningful experience, you are now engaging with an audience of an audience of an audience, and you make it much more profound. This takes design.”

New foundation: “We make mistakes in creating experiences by applying legacy thinking, principles, and metrics to all of the new digital opportunities. We need new processes, new models, new metrics, and new risks. It all starts with learning to unlearn. To move forward and create experiences that matter at every moment of truth, we've got to learn new things. This is what will give you a competitive advantage.”

Experience architecture: “The future of business lies in experience architecture, and you are the architect. It has to start somewhere. That takes your role and ladders it up, all the way to the top. It's more important than it has ever been, especially for omnichannel. This takes re-engineering, and it starts with rethinking what's possible. How amazing is that? There never has really been a time where we had to reinvent everything. This is your time.”

How does all of this apply to CMOs, specifically? I asked Solis after his talk. His response: “The idea of what a CMO stands for is going to be closer to chief innovation officer. There's how you market, and there's how you innovate. Somebody has to drive both; I believe the future of marketing actually starts with innovation. CMOs need to think about the future of consumers and take that all back to change their businesses to be more human-centered.”

 

 

The post Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis appeared first on Brian Solis.

Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis

from Brian Solis http://ift.tt/1RL1HJ7

via
rgh–

Windows 10 Getting Universal Apps for Facebook, Messenger, Instagram

Microsoft's Windows 10 operating system will soon boast universal applications for Facebook, Messenger and Instagram.

VentureBeat reported that Microsoft made the announcement at its Build 2016 conference in San Francisco, adding that the social network will also extend Facebook Audience Network and its app install software-development kit to Windows platform developers.

According to VentureBeat, a listing for a Windows 10 version of Messenger appeared in the Microsoft Store earlier this month, saying that the app could be downloaded “soon.”

Windows 10 users: What are your thoughts on this news?

Windows 10 Getting Universal Apps for Facebook, Messenger, Instagram

from SocialTimes http://ift.tt/1RK1J79

via
rgh–

Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis

by Steven Cook, CMO.com

Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group's principal analyst?

Here are some of Solis's key points from Tuesday's session.

Definition of a great CX: “We live in a tremendous time and a new era of business in which your brand is defined by those who experience it. I've been studying what 'experience' means the past several years. A great experience is something that you feel, sense, crave, and share as a human and causes you to do something. In our connected society, if an experience isn't shared, it didn't happen. Experience can be brand, product, service–it is everything. But, today, we generally operate with experiences happening disparately throughout the organization, and we are measuring them disparately. Experience only counts when it is whole–when it is one thing.”

Be honest: “Ask yourself these questions. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And without defining experiences, brands become victims to whatever people feel and share.”

CX math: “X, or experience, is the sum of all engagements and memorable moments a customer has at every encounter with your brand–all day, every day–during the entire customer lifecycle. With the rise of the digital transformation, there is an opportunity to realign, or make new investments in technology and business models, to more effectively engage digital consumers and create new value at every touch point in the customer journey.”

Me, me, me: “Customers today are 'accidental narcissists.' Think about just about any tech or app today–whether it is Uber, Tinder, Instacart, Gilt–every bit of tech reminds you that you are at the center of the universe. I've studied patience levels of Uber users. If the car is over four minutes away, they have lost patience. We want things now. Every new app, like Snapchat, shortens attention spans and reprograms expectations. These are the new standards and customer expectations on how they want to engage with brands now, regardless of what business you are in. This is who your customer is becoming. This is who your employees are becoming.”

Gen C: “This change is not just about younger people. I've done research and concluded that there is a new generation of people I call 'Generation C,' 'C' standing for 'connected.' They are not grouped by age or any demographic. They are grouped by lifestyle. I found that 55-year-olds who live a hectic, digital lifestyle and are very active on their smartphones, tablets, social media, and apps were making similar decision patterns as a 25-year-old. We look at our smartphones 1,500 times a week, on average, which adds up to 177 minutes every day. It is a lifestyle demographic. So your customers are rewiring every single day and reprogramming their expectations every day.”

Disrupt yourself: “Tomorrow is an entirely new game. Disruption is a gift either given to you or by you. This is the time to think about how to disrupt yourself. What does that look like? Who are our competitors? Is it the companies that we look at every day and measure ourselves against, or is it brands who are really engaging people the way we want our customers to engage with us? What can we learn from them? What would my digital customer do, and how is it different than what I have in place today? How is it different than how I think today?”

Mobile matters: “Create experiences that talk to and through all of the people with their smartphones. If you can design a shareable and meaningful experience, you are now engaging with an audience of an audience of an audience, and you make it much more profound. This takes design.”

New foundation: “We make mistakes in creating experiences by applying legacy thinking, principles, and metrics to all of the new digital opportunities. We need new processes, new models, new metrics, and new risks. It all starts with learning to unlearn. To move forward and create experiences that matter at every moment of truth, we've got to learn new things. This is what will give you a competitive advantage.”

Experience architecture: “The future of business lies in experience architecture, and you are the architect. It has to start somewhere. That takes your role and ladders it up, all the way to the top. It's more important than it has ever been, especially for omnichannel. This takes re-engineering, and it starts with rethinking what's possible. How amazing is that? There never has really been a time where we had to reinvent everything. This is your time.”

How does all of this apply to CMOs, specifically? I asked Solis after his talk. His response: “The idea of what a CMO stands for is going to be closer to chief innovation officer. There's how you market, and there's how you innovate. Somebody has to drive both; I believe the future of marketing actually starts with innovation. CMOs need to think about the future of consumers and take that all back to change their businesses to be more human-centered.”

 

 

The post Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis appeared first on Brian Solis.

Adobe Summit: 'If An Experience Isn't Shared, It Didn't Happen,' Says Solis

from Brian Solis http://ift.tt/1RL1HJ7

via
rgh–

KLM now uses Facebook Messenger for boarding passes, flight info, and customer service

---

Facebook and KLM airlines have formally announced a partnership that will allow KLM customers to receive flight confirmations, boarding cards, reminders, flight status updates, and ask questions directly through the Facebook Messenger app.

At its F8 developer conference last year, the social networking giant first unveiled plans to expand Messenger beyond a simple messaging app and into a platform - one that can be used to power and underpin a myriad of third-party services. Retailers Everlane and Zulily were among the first partners announced, though it was later revealed that KLM would be added to the mix too.

The KLM rollout kicks off today, though it hasn't revealed in what markets and to whom - though Messenger chief David Marcus did confirm that it would be available globally “in the coming days and weeks.”

---

More: Breaking news from Microsoft's biggest event of the year.

 

KLM now uses Facebook Messenger for boarding passes, flight info, and customer service

from Social – VentureBeat http://ift.tt/1WXHEeX

via

rgh–

KLM now uses Facebook Messenger for boarding passes, flight info, and customer service

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Facebook and KLM airlines have formally announced a partnership that will allow KLM customers to receive flight confirmations, boarding cards, reminders, flight status updates, and ask questions directly through the Facebook Messenger app.

At its F8 developer conference last year, the social networking giant first unveiled plans to expand Messenger beyond a simple messaging app and into a platform - one that can be used to power and underpin a myriad of third-party services. Retailers Everlane and Zulily were among the first partners announced, though it was later revealed that KLM would be added to the mix too.

The KLM rollout kicks off today, though it hasn't revealed in what markets and to whom - though Messenger chief David Marcus did confirm that it would be available globally “in the coming days and weeks.”

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More: Breaking news from Microsoft's biggest event of the year.

 

KLM now uses Facebook Messenger for boarding passes, flight info, and customer service

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Facebook Reactions: New Data Shows Most Users Still Just 'Like' Posts

Facebook Reactions are finally here. This means people can express emotions beyond simply 'liking' things that pass through their feed.

The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend's new baby or a viral video of an unidentified sea creature washed ashore, you react accordingly, and everyone moves on.

But what does this all mean for brands? At Unmetric, we took a look under the hood, and here's what we found

How fans are using Facebook Reactions on brand posts:

First, let's start off with the reactions:

In addition to the regular Like, the new ones capture the core human emotions and include: Love, Haha, Wow, Sad, and Angry.

You can still only express one emotion per post  (i.e., you must decide if you like or love that Tasty video for chili mac and cheese-it can't be both).

We looked at 10 of the top brand Facebook posts (based on Unmetric's proprietary engagement score) from February 25 to March 5. They included posts from Nissan, Mini Babybel, Bertolli, Windex, LG Mobile, Giorgio Armani Beauty, Arby's, Rebel's Market, Little Things.com, and US Cellular.

Facebook's API hasn't made the Reactions numbers publicly accessible yet, so we manually went through each post to get the numbers. We discovered an interesting a glitch here.

In this post, though Nissan has over 92,000 likes and reactions, in the breakdown, Facebook only records 12,000 of the interactions. This happens for all posts that have over 10,000 interactions. For example, while the displayed total interaction numbers and break down interaction numbers don't add up for Windex, LG Mobile and Arby's, there's no major glitch in the numbers for Mini Babybel.

Since the numbers for the Reactions seem detailed while only the likes seem to be rounded up, for the purpose of this article, we've assumed the missing numbers are likes that are not being counted.

With that assumption, here's what we found.

The data shows that 93 percent of all interactions are still likes. Love is used 4.6%. While we assumed this was perhaps due to the order that Reactions are displayed, we were proven wrong when seeing that Wow is used more frequently than Haha.

Here are some theories behind why these numbers are what they are:

• The extra microsecond effort it takes to hold and swipe to express an emotion could discourage some people from using them as opposed to the single click effortless like (which seems like a reasonable explanation to the number of likes being this high when compared to the usage of other Reactions).


• It could also be because of that old habits die hard, and people are conditioned to 'liking' things as opposed to 'reacting'.


• There could also be cases where people accidentally 'react' when they were simply stalking and didn't even mean to interact with the post (chubby finger caused engagement is real).

Or … is it likely that users simply need time to get more familiar with the Reactions? We dug deeper.

Using the same methodology as above, we picked 10 of the top most engaging posts in the period of March 6 – 15, 2016. The top posts were from Frost, Nissan, Hillshire Snacking, Rebel's Market, Samsung Mobile USA, Philadelphia Cream Cheese, Fresh Step Litter, Disney Cruise Line, IHOP, and Portillo's.

While we expected the Reactions to have gained popularity and be used more, there was an increase in the number of likes while Reaction usage went down. Of course, this could have been due to the unevenness of the samples, but the numbers don't lie.

What this means for your business:

Users may take their time to completely embrace the Reactions, but one thing is for sure, they're here to stay. Facebook is yet to beef up the analytics around Reactions, but we know it won't be too long before they become a standard metric for social media analysts and content creators. Here's what the new avatar of Likes means for businesses:

• You'll get a better idea of how people interact with your posts. The new detail in feedback is great to tweak your brand content strategy.


• For brands in the service industry, the 'Anger Reaction' is crucial. Don't be afraid of it. Since Facebook is still treating a Reaction as a like, even if people express 'Anger' they'll continue to receive your content in their newsfeed. So remember to take the negative reactions a lot more seriously and set up a customer service strategy to tackle any situation that might escalate.


• Reactions data is currently only available on a post basis, so you'll have to individually go into each one of your brand posts to get the breakdown of the Reactions, or use the Insights>Post page.


• Contests are already one of the most widely used and popular social media posts. You can leverage the new reactions to encourage engagement and qualify winners.


• With reactions, your paid social media strategy can become more refined. Based on your brand guidelines, you can detect posts that get the most desirable reactions and promote those.


• Alternatively, you can also look at posts that are getting negative reactions and look to detect a PR crises in advance.


• In the age of influencer-driven marketing, you can identify fans that give you 'Love' most often and engage them for amplification.

Brands are already acknowledging Reactions and have even started putting out campaigns completely themed around the new Facebook feature.

As with anything new in the social universe, the most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly.

Ranjani Raghupathi is the associate marketing manager of Unmetric.

Featured image courtesy of Jakraphong Photography / Shutterstock.com.

Facebook Reactions: New Data Shows Most Users Still Just 'Like' Posts

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